Project Brief
Recreate the identity for Corporativo Fenix [branding] to stand out as a recognized and trustworthy company to clients and investors thanks to the variety and quality of its services
Objectives
Renew the brand identity while retaining recognizable features to project a modern and unified image. Create a communication strategy to highlight the brand's portfolio through a user-friendly website design.
Brand Conceptual Direction
"Creating Spaces of Happiness: The Art of Intimacy"
Hygge. Experience moments of friendship, warmth, and happiness that help you relax and escape anxiety, even when you're alone. These spaces are more than just physical; they should provide a sanctuary that reflects and enhances your personality.
Resolution
Have a communication that wants to influence, in a close way and that has an emotional style with an authentic look and feel, reserving the brand's original color palette and Fenix symbol.
Color Palette
The brand's graphic identity utilizes abstract shapes and modern compositions while incorporating the original colors to represent the transformation of human spaces and the happiness and harmony they generate.
Font Selection
San serif fonts were selected that work and convey tranquility, connection and formality. Stage Grotesk implemented on titles and Libre Franklin for continuous text use.
Brand Personality
Emotive — Emotional & Idealist.
Communication Essence
Inspired by the concept that encompasses the brand, 4 pillars were developed for the creation of brand messages connected to your objectives. The concepts that revolve around Hygge ("hu-ga"), that is, the idea of well-being, happiness, and harmony.
